13 October 2025

Last Thursday, Convention Bureau Amsterdam launched its new brand film: “The Next Destination”. Professional meeting planner Chip Bray is looking for a new destination for his next conference. During his search, he is put to the test.

The Next Destination

“The Next Destination” is not a traditional promotional video, but a narrative film full of choices, contrasts and discoveries – an ode to courage, vision and imagination. An exciting quest full of cultural clashes, deadlines and discoveries; a story about daring to stray from the beaten path, in a world where originality makes the difference between mediocrity and memorability.

Under the motto “Meet Smarter – Stay Greener”, Event Park Amsterdam invites meeting planners to discover new destinations and make sustainable choices.

The production was created in close collaboration with the 42 hotel, venue and supplier partners of Convention Bureau Event Park Amsterdam. Together, they demonstrate the power of regional cooperation and the wide range of high-quality facilities, hospitality and creativity that the region has to offer.

With this launch, the bureau underlines its ambition to position Event Park Amsterdam internationally as the green and sustainable meeting and conference region of the Amsterdam Metropolitan Area – Accessible, Available & Affordable!

‘We want to inspire meeting planners worldwide to look beyond the beaten track,’ says Michiel Smilde, destination manager of Convention Bureau Event Park Amsterdam. ‘Our region combines the best of both worlds: the international appeal of Amsterdam and the tranquillity, space and efficiency of the municipality of Haarlemmermeer. That makes it a smart, sustainable and surprising choice for impactful meetings and conferences.’

About Convention Bureau Event Park Amsterdam

Convention Bureau Event Park Amsterdam is the official destination bureau for the municipality of Haarlemmermeer. It represents 42 hotels, event venues and service providers in the region and provides free support to meeting and event professionals in finding the perfect location, partners and logistical solutions for their gatherings.

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Participating Hotels, Event Venues & Suppliers: WWW.EVENTPARKAMSTERDAM.COM/EN